Top 11 Free email marketing tools You Need To Be Using in 2024

Mon Jul 08, 2024 2:08 am

Marketing trends and channels evolve over time. While some trends come and go quickly, email has remained a consistent and powerful channel. In fact, email continues to be the top channel for content marketing, with 87% of B2B marketers and 77% of B2C marketers using it to nurture their audience.

Email marketing can even amplify your other marketing channels, such as social media. However, marketers still face significant challenges in their email marketing efforts. One key challenge is the time it takes to create great-looking emails from scratch. Without efficient tools, marketers can spend a lot of time creating and sending out emails that don't look stunning, hindering productivity and ROI.

Many companies settle for this situation because they're not ready to invest in a tool to simplify the process. However, email marketing tools don't have to be expensive. Plenty of free email marketing tools can help you save time and money.

Top 11 Free email marketing tools You Need To Be Using in 2024 Best-f10

Read on for our list of the top free email marketing tools:

1. HubSpot Email Marketing

HubSpot, best known for its marketing automation platform, recently launched a free email marketing tool that can support many small business transactional email needs. Whether you need to send kickback emails from lead offers, thank you emails after purchase, or promote current campaigns, HubSpot Email Marketing’s free version can handle it. One of the best parts of HubSpot's free email tool is its ease of use, featuring a drag-and-drop visual editor and ready-made templates.

HubSpot Email Marketing stands out due to its native integration with other HubSpot tools, such as the free-forever CRM. Once you start an account, you get access to both tools to create a centralized contacts database, organize it in lists, and manage and track email performance.

2. Sender

Sender is one of the best free email marketing tools on the market, offering features to ensure deliverability. It lets you create stunning newsletters without any HTML knowledge by choosing from a template and customizing it with elements like images, videos, and text. You can even personalize your newsletters for each recipient for greater impact.

Sender’s robust analytics feature allows you to track who opened your emails, clicked on the links, and more. It helps you build accurate buyer profiles based on subscriber actions, optimizing your existing email strategy and crafting compelling offers.

3. Sendinblue

Sendinblue is a marketing communication platform featuring both email marketing tools and additional functions such as customer relationship management and landing page creation. With over 70 design templates, Sendinblue's email design functions make it easy to create a great-looking email. Plus, all templates are responsive, and you can preview your results to ensure your design looks perfect on any screen.

Sendinblue also offers features like A/B testing and segmented recipient lists, taking the manual effort and guesswork out of optimizing your campaigns and targeting your ideal audiences.

4. Omnisend

Omnisend is a sophisticated ecommerce marketing platform integrating all your communication platforms in one place. Its free plan includes only email, but it's more than enough to support the email marketing efforts of small and medium businesses. Omnisend allows you to automate your email delivery using behavioral triggers and easily time your communications based on your customers' convenience.

You can utilize comprehensive audience insights to send out more relevant email marketing messages. Design attractive newsletters using time-saving features like the Product Picker, which lets you select all the products you want to include in your email. You can also include scratch cards, discount coupon codes, and gift boxes to further optimize your email performance.

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